A 58-year-old man presents to a rural emergency department 90 minutes after the onset of crushing central chest pain. ECG shows 3 mm ST elevation in leads V2-V4. The nearest percutaneous coronary intervention (PCI) centre is a 3-hour ground transfer away. There are no contraindications to fibrinolysis. According to Canadian STEMI reperfusion recommendations, what is the best reperfusion strategy?